Usually when selecting the keywords for our articles we think that if we’ll use the most popular keywords searched by people it will generate to our blog/site more traffic. But is it really so? I suggest to make a small research together, what do you think about?
The level of competition between popular keywords is incredibly high, and some sources state that using them will not provide us the desired results.
Long-tail keywords (LTK) are oriented to specific niches, and are considered as tools for increasing the organic search traffic to the site. Exemple: custom fields in WordPress. As for a rule Long-tail keywords are formed by > than one word and are targetting your public better, but these do not reffer to the top of searches as for exemple WordPress templates.
From SEO point of view LTK differ from the popular and commonly used keywords and are more exactly characterizing the person’s needs.
Images source: www.wpbeginner.com
The value of long tail SEO comes to be evident. And what do you think about?